HMA Digital Marketing: Yorkshire based agency for website design and development, online branding, online digital PR, email marketing and SEO

Problem
The former BHBIA website had become out-dated in terms of design and software, making its day to day management unwieldy and time-consuming. In addition, a number of the processes required to manage the BHBIA membership involved steps and paperwork that added unnecessary complexity.

Approach
The new website has been designed to provide the BHBIA team with enhanced functionality and greater flexibility to manage its own content throughout the site. It includes online membership sign up and back-end membership administration tools, an online payment facility and content managed training modules. Members also benefit from a ‘My Account’ section where they have access to their activity within the website, from events booked and training completed, to queries submitted to the Legal and Ethical Guidelines advisor.

Result
The BHBIA now has an improved communications platform that allows it to serve its members and their online requirements to a high level. Over time, this will support the BHBIA team in increasing membership, retaining members and reducing administration costs.

"We are extremely pleased with our decision to choose HMA to produce the BHBIA’s new digital platform. From a complex initial brief, the team has produced an exceptionally well designed, user-friendly system that allows the BHBIA to connect with and manage its membership. We have been very impressed by HMA’s management of the project, delivery to a tight timeline and ongoing support. As a result, the BHBIA can highly recommend HMA to other prospective clients, including other membership organisations."
Chris Ehinger
MD Black Swan Analysis and Committee Member, BHBIA

www.bhbia.org.uk

Problem

Bionow was formerly part of the North West Development Agency. Due to the Government’s decision to disband the Regional Development Agencies, Bionow has needed to transition into a private business. With key personnel staying on to take it forward, it has now become a Limited Company and has a new business model.

Approach

HMA ensured that it had a very good understanding of Bionow’s requirements, through discussions with the team and attending several Bionow events. We undertook a thorough review of the old digital marketing material and the team’s future requirements to inform the new strategy - for the website, email marketing and use of social media. For example, the website needed to showcase the new Bionow and promote the benefits of joining as a member. It is now an interactive portal for the biomedical community, providing members with the opportunity to post news and events, job vacancies and partnering information.

Result

Partnering with HMA has supported Bionow in moving rapidly from a government-funded organisation to a standalone business. Due to the ability of the website and email marketing system to automate member services, this will increase business efficiencies within Bionow, allowing the team to spend more time in growing the business and supporting member companies.

Problem

One of the requirements of the funding received by the University was that their research should be explained to others in the scientific community, clinicians, patients and to the public. The University wanted to use a visual tool to help get across their work in an appealing way.

Approach

We met with the research group to carefully understand the science and how we could display it graphically. One of our team has a biomedical background which gave us a good appreciation of what was required. We prepared a storyboard prior to working on each stage which allowed us to confirm with the client that the science would be represented correctly. Following production of every 1-2 minutes of animation, we would ask the client to review progress, again ensuring we achieved an accurate representation. On completion of the animations, we have added audio tracks and uploaded them on to YouTube.

Result

The 3D animations, and illustrations derived from them, have proved to be useful to the University in multiple ways: in the lead researcher’s international presentations, conference displays, discussing the research with other scientists and public outreach work. In particular they featured in last year’s National Science Week.

Biomedical Animation 1
Biomedical Animation 2
Biomedical Animation 3
Biomedical Animation 4

Problem

Following the rebrand of ‘Spacia’ to ‘Network Rail Property’, the company’s digital presence needed to be brought in line with the existing Network Rail website following strict brand guidelines. The ultimate objective was to house the Network Rail Property information and functionality within the main Network Rail website (managed in-house).

Approach

Network Rail requested that the property search functionality developed by HMA was retained so that they could maximise on our digital expertise to develop this functionality going forward.

HMA worked with the marketing, IT and corporate affairs departments within Network Rail to provide a hosted solution which seamlessly integrates with the existing Network Rail website.

In addition to this, a Javascript property search widget was also developed for use on other areas of the Network Rail website.

http://property.networkrail.co.uk  

Result

In the 6 months following the re-brand and subsequent integration of the property information into the Network Rail website, website visitors have increased 33% whilst maintaining a bounce rate of below 30%. Website enquiries have also increased by 50% in the same period.