HMA Digital Marketing's most recent projects
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British Healthcare Business Intelligence Association - A new web portal
HMA Digital Marketing has worked closely with the British Healthcare Business Intelligence Association (BHBIA) to deliver a new online solution for its ever-growing membership. The BHBIA promotes the value of business intelligence within the healthcare industry with members drawn from pharmaceutical/healthcare companies and the agencies/consultancies that supply business intelligence services to those organisations.
The former BHBIA website had become out-dated in terms of design and software, making its day to day management unwieldy and time-consuming. In addition, a number of the processes required to manage the BHBIA membership involved steps and paperwork that added unnecessary complexity.
The new website has been designed to provide the BHBIA team with enhanced functionality and greater flexibility to manage its own content throughout the site. It includes online membership sign up and back-end membership administration tools, an online payment facility and content managed training modules. Members also benefit from a ‘My Account’ section where they have access to their activity within the website, from events booked and training completed, to queries submitted to the Legal and Ethical Guidelines advisor.
The BHBIA now has an improved communications platform that allows it to serve its members and their online requirements to a high level. Over time, this will support the BHBIA team in increasing membership, retaining members and reducing administration costs.
"We are extremely pleased with our decision to choose HMA to produce the BHBIA’s new digital platform. From a complex initial brief, the team has produced an exceptionally well designed, user-friendly system that allows the BHBIA to connect with and manage its membership. We have been very impressed by HMA’s management of the project, delivery to a tight timeline and ongoing support. As a result, the BHBIA can highly recommend HMA to other prospective clients, including other membership organisations."
MD Black Swan Analysis and Committee Member, BHBIA
Bionow – Digital Marketing Partner
HMA is the Digital Marketing Partner of Bionow, a membership organisation which serves the biomedical industry in the North of England – www.bionow.co.uk. We have worked closely with the Bionow team, advising on digital marketing strategy and ensuring their digital communications meet the requirements of the business as it moves into a new phase.
Bionow was formerly part of the North West Development Agency. Due to the Government’s decision to disband the Regional Development Agencies, Bionow has needed to transition into a private business. With key personnel staying on to take it forward, it has now become a Limited Company and has a new business model.
HMA ensured that it had a very good understanding of Bionow’s requirements, through discussions with the team and attending several Bionow events. We undertook a thorough review of the old digital marketing material and the team’s future requirements to inform the new strategy - for the website, email marketing and use of social media. For example, the website needed to showcase the new Bionow and promote the benefits of joining as a member. It is now an interactive portal for the biomedical community, providing members with the opportunity to post news and events, job vacancies and partnering information.
Partnering with HMA has supported Bionow in moving rapidly from a government-funded organisation to a standalone business. Due to the ability of the website and email marketing system to automate member services, this will increase business efficiencies within Bionow, allowing the team to spend more time in growing the business and supporting member companies.
University of Sheffield - 3D Biomedical Animations
HMA Digital Marketing has created a series of 3D animations for Dr Beppe Battaglia's research group in the University of Sheffield’s Department of Biomedical Science. The animations show how drug-containing nanoparticles could be used in the treatment of motor neurone diseases, Alzheimer’s and Parkinson’s.
One of the requirements of the funding received by the University was that their research should be explained to others in the scientific community, clinicians, patients and to the public. The University wanted to use a visual tool to help get across their work in an appealing way.
We met with the research group to carefully understand the science and how we could display it graphically. One of our team has a biomedical background which gave us a good appreciation of what was required. We prepared a storyboard prior to working on each stage which allowed us to confirm with the client that the science would be represented correctly. Following production of every 1-2 minutes of animation, we would ask the client to review progress, again ensuring we achieved an accurate representation. On completion of the animations, we have added audio tracks and uploaded them on to YouTube.
The 3D animations, and illustrations derived from them, have proved to be useful to the University in multiple ways: in the lead researcher’s international presentations, conference displays, discussing the research with other scientists and public outreach work. In particular they featured in last year’s National Science Week.
Network Rail - Digital Re-Brand
Network Rail Property is one of the UK’s largest SME landlords. Following a recent rebrand from ‘Spacia’ to ‘Network Rail Property’, HMA managed the company’s digital presence during this transitional period and continue to work with their in-house team to provide digital expertise.
Following the rebrand of ‘Spacia’ to ‘Network Rail Property’, the company’s digital presence needed to be brought in line with the existing Network Rail website following strict brand guidelines. The ultimate objective was to house the Network Rail Property information and functionality within the main Network Rail website (managed in-house).
Network Rail requested that the property search functionality developed by HMA was retained so that they could maximise on our digital expertise to develop this functionality going forward.
HMA worked with the marketing, IT and corporate affairs departments within Network Rail to provide a hosted solution which seamlessly integrates with the existing Network Rail website.
In the 6 months following the re-brand and subsequent integration of the property information into the Network Rail website, website visitors have increased 33% whilst maintaining a bounce rate of below 30%. Website enquiries have also increased by 50% in the same period.